With the onset of and phenomenal expansion and growth of social media, it probably doesn’t come as any surprise that the water cooler – the original real-life social chit-chat gathering station – may have had its amount of drinking water gatherers significantly reduced.
According to Statista, as of January 2023, the most popular social networks worldwide ranked by number of monthly active users are:
Facebook remains the most popular, with 2.9 billion users monthly.
YouTube ranks second, with 2.5 billion monthly users, with WeChat and TikTok ranked fifth and sixth respectively. However, one must take into consideration that it is Meta Platforms that owns four of the biggest social media platforms, all with over one billion monthly active users each: Facebook (core platform), WhatsApp, Facebook Messenger, and Instagram.
Although I am well immersed in the world of social media, these stats did jostle me out of my little neck of the woods comfort zone. Luckily, considering human needs and behaviour, it’s probably unlikely that online digital socialising will ever replace the need to replenish one’s drinking water, all while having an enjoyable catch up with colleagues at the water cooler at work, the office and play.
